For all optical shops, the store design is not only the surface decoration, but more importantly, the product display, this is the place that best reflects the business details. The level of product display not only directly shows the sales atmosphere in the store, but also directly affects the customer's feeling of entering the store and the transaction rate.
It is no exaggeration to say that the product display is a silent salesperson of the optical shop, reflecting the grade and management level of the entire store.
So what are the techniques for the display of optical shops?
Understand the psychology of customers
Nowadays, many customers have strong subjective decision-making ability. They don't like the clerk to follow along and even introduce themselves to unsuitable glasses. Therefore, in the product display, it is helpful to use hinting techniques to get such customers.
In general, the optical shop's suggestion is roughly divided into three parts: product performance, service level, and the environment in which the product is serviced. When customers purchase and consult in chain optic stores, they intentionally or unintentionally measure every hint they encounter. They will treat some hints as positive, some as negative, and the rest as neutral.
A positive experience suggests that customers will have a particular affection for your product or service. In the event of a negative suggestion, the customer will reject your product or service. Neutral hints bring a dull customer experience, neither refusing customers thousands of miles away, nor going back and forth.
In view of this, the suggestive technique of the optical shop display should grasp a general principle: eliminate negative cues and improve neutral cues to increase its positive impact. In the actual display, the products that need to highlight the brand advantage are placed in the best purchase area, and the products that want to highlight the price advantage are placed in a dangerous position.
Creativity needs to be
It is a good idea to master the customer experience, but it is very messy when it is placed, and the layering is not strong. This makes many customers dazzle and choose nothing when choosing products. At the same time, due to the variety of products, the materials vary greatly. If there is no key guidance, it is difficult for customers to make up their minds. Therefore, the optical shop should pay attention to distinguish the product category, style, color, etc. during the display, and make an overall match according to the positioning of the optical shop.
In addition, the display of the product is inevitably rigid, so the addition of some humanized services can be better coordinated. For example, put a few popular books and magazines, put a computer that can access the Internet, pour a cup of hot tea, and a few cordial greetings are useful attempts.
Mastering assistive skills
When the optical shop displays products, it can use some of the displayed glasses props or auxiliary equipment to enhance the value of the goods. For example, using lighting, fabric, crystal jewelry, green plants, etc. as an aid, increase the visual effect of the product and enhance the grade of the product.
At the same time, unique counters, glasses shelves, and celebrity spokesmen's posters are also objects that attract customers' attention and can be used. In addition, appropriate advertising or service terms can be placed at the appropriate positions of the store door, the column and the counter in the store to increase the sales atmosphere of the product.
Regarding the display problem of optical shops, the overall target market positioning of optical shops should be combined to try to satisfy the potential psychological needs of customers.